Brand clarity, purpose, and impact
Purpose-driven strategy,
brand transformation,
and sustainability.
About Firstwater
We co-create future-ready businesses
with brand clarity, purpose, and impact.
Firstwater Advisory is a multi-award-winning consulting firm specialising in corporate brand strategy, transformation and sustainability. We help organisations of all sizes achieve sustainable and transformative growth by preparing and guiding them through pivotal transitions. We work collaboratively with visionaries, CEOs, executive teams, and agencies to identify a higher purpose and co-create strategies to bring stakeholder experiences to life throughout the entire value chain. We utilise the latest technology and AI-enhanced methodologies to drive innovation and deliver meaningful results. At Firstwater, brand value creation is about sculpting successful, meaningful, and sustainable futures for all stakeholders, not just shareholders.
Our Services
Articulate your impact
Brand strategy
We analyse your business using brand as a lens to identify, plan, and adapt to change. We define actionable pathways to better connect you with your customers, employees, communities, and the environment.
Amplify your impact
Brand transformation
We uncover your higher purpose and translate leadership ideals into organisation-wide experiences, transformations, and measurable impacts — inspiring teams to embrace and innovate a more sustainable future.
Accelerate your impact
Brand management
We train and equip teams with the tools to become more self-aware, intentional, and purpose-driven in their leadership, management, culture, marketing, and communications — enhancing sustainability and boosting value.
Our clients
From Latin America to Australasia, we help organisations and agencies co-create, position, reposition, localise, and transform almost any type of organisation.
Our work
We helped brand
the last Shangri-La
The Royal Kingdom of Bhutan is a small, landlocked country with a population of around 770,000 and a GDP of US$2bn, aiming to develop tourism and export development. Learn more →
We helped amplify national happiness
Keen on promoting happiness, the UAE appointed a Minister of State and launched the National Programme for Happiness and Wellbeing. Learn more →
We helped transform Saudi Arabia’s third sector
ZMZM Society has long been a recognised and trusted name across Saudi Arabia, committed to providing integrated sustainable healthcare to people in need. Learn more →
We helped localise a Danish dairy company’s mission
The Puck® brand started as a spreadable cream cheese in Europe but was relaunched in the Middle East across a growing portfolio. Since then, Puck® has become one of the region’s leading dairy brands. Learn more →
We helped safeguard a symbol of human ingenuity
Expo 2020 Dubai hosted the world for 182 days, bringing the world together to create, collaborate and innovate.
Learn more →
We helped position France’s largest cultural project abroad
The Louvre in Abu Dhabi opened its doors in 2017, to guide visitors through time and civilisation. Learn more →
We helped a petrochemical giant with developing self-awareness
Equate Group aims to be sustainable by 2025 by focusing on renewable energy and a positive impact on communities and the environment. Learn more →
We helped
fintech uncover
a true calling
Mamo believes work and life should feel synonymous, and you feel empowered to love what you do and do what you love. Learn more →
We helped accelerate what’s coming next
C3 provides mission-driven startups with the knowledge and skills to drive their social and environmental impact forward quickly and effectively. Learn more →
What our clients say
“With Firstwater as a partner, building sustainable brands becomes a clear path. Passion, strategic acumen, and exceptional communication skills make them invaluable to any team or project.”
Cecilia Vallejo
JRV y Asociados, Ecuador
“Firstwater helped align our impact to our value proposition, putting the importance of our work at the forefront of our identity as an organisation.”
Medea Nocentini
C3 - Companies Creating Change, UAE
“Thanks to Firstwater, our brand reflects our care and commitment to all stakeholders — knowing we’re empowering, cooperative, innovative, and responsible.”
Professor Dr Adnan Albar
ZMZM Society, Saudi Arabia