Purpose-driven strategy, brand
transformation and sustainability.
About Firstwater
Get future-ready with brand clarity, purpose, and impact
Firstwater Advisory is a multi-award-winning consulting firm specialising in corporate brand strategy, transformation and sustainability. We help organisations of all sizes achieve sustainable and transformative growth by guiding them through pivotal transitions. Our experts work collaboratively with visionaries, CEOs, executive teams, and agencies to identify the higher purpose for companies and co-create strategies to bring brand experiences to life throughout the entire value chain. We utilise the latest technology and AI-enhanced methodologies to drive innovation and deliver meaningful results. At Firstwater, brand value creation is about sculpting successful, meaningful, and sustainable futures for all stakeholders, not just shareholders.
Our Services
Articulate
Brand strategy
We help companies identify their higher purpose, co-create a compelling vision for the future and develop strategies to bring that vision to life. Our team provides comprehensive brand strategy services that help companies achieve their business and sustainability objectives.
AMPLIFY
Brand transformation
We assist companies in transforming their brand to meet changing market demands and stakeholder expectations. Our team provides end-to-end support, from brand concept development to engagement and implementation.
ACCELERATE
Brand management
We provide comprehensive brand management services, including measurement, monitoring, and equity management. Our team ensures that your brand consistently delivers on its higher purpose and creates a sustainable impact for your business and value for all stakeholders.
We’re trusted worldwide
From Latin America to Australasia, we’ve helped organisations and agencies co-create, position, reposition, localise, and transform almost every type of organisation.
What our clients say
“With Firstwater as a partner, building sustainable brands becomes a clear path. Passion, strategic acumen, and exceptional communication skills make them invaluable to any team or project.”
Cecilia Vallejo
JRV y Asociados, Ecuador
“Firstwater helped align our impact to our value proposition, putting the importance of our work at the forefront of our identity as an organisation.”
Medea Nocentini
C3 - Companies Creating Change, UAE
“Thanks to Firstwater, our brand reflects our care and commitment to all stakeholders — knowing we’re empowering, cooperative, innovative, and responsible.”
Professor Dr Adnan Albar
ZMZM Society, Saudi Arabia
Our work
We helped brand
the last Shangri-La
The Royal Kingdom of Bhutan is a small, landlocked country with a population of around 770,000 and a GDP of US$2bn, aiming to develop tourism and export development. Learn more →
We helped amplify national happiness
Keen on promoting happiness, the UAE appointed a Minister of State and launched the National Programme for Happiness and Wellbeing. Learn more →
We helped transform Saudi Arabia’s third sector
ZMZM Society has long been a recognised and trusted name across Saudi Arabia, committed to providing integrated sustainable healthcare to people in need. Learn more →
We helped localise a Danish dairy company’s mission
The Puck® brand started as a spreadable cream cheese in Europe but was relaunched in the Middle East across a growing portfolio. Since then, Puck® has become one of the region’s leading dairy brands. Learn more →
We helped safeguard a symbol of human ingenuity
Expo 2020 Dubai hosted the world for 182 days, bringing the world together to create, collaborate and innovate.
Learn more →
We helped position France’s largest cultural project abroad
The Louvre in Abu Dhabi opened its doors in 2017, to guide visitors through time and civilisation. Learn more →
We helped a petrochemical giant with developing self-awareness
Equate Group aims to be sustainable by 2025 by focusing on renewable energy and a positive impact on communities and the environment. Learn more →
We helped
fintech uncover
a true calling
Mamo believes work and life should feel synonymous, and you feel empowered to love what you do and do what you love. Learn more →
We helped accelerate what’s coming next
C3 provides mission-driven startups with the knowledge and skills to drive their social and environmental impact forward quickly and effectively. Learn more →
Sustainable Development Goals (SDGs)
By aligning with SDGs, we provide a different approach that connects client’s objectives with global priorities — building sustainable brands to co-create a better world.
Purpose-led brands
We aim to drive ethical practices and responsible growth for our clients. We co-create decent work conditions and sustainable economic growth by shaping brand strategies prioritising stakeholder well-being. Branding isn't just about image; it's about influencing social change.
Future brands
In today's fast-evolving landscape, innovation is non-negotiable. Our consultancy work champions industry innovation aligned with sustainable objectives. Whether you're a start-up or an established enterprise, we help you navigate the infrastructure of sustainable innovation, turning challenges into stepping stones for growth.
Conscious brands
We're dedicated to guiding our clients towards ethical production and responsible engagement. From supply chain audits to sustainability communications, we assist brands in becoming beacons of responsible consumption. In turn, we hope to drive a market shift towards more thoughtful and sustainable choices.
Better brands
Collaboration is in our DNA. We actively seek to build partnerships that drive impactful and sustainable outcomes. From cross-industry collaborations to aligning with non-profit initiatives, our strategic partnerships amplify our collective efforts towards achieving the SDGs.