Together, we champion a better, more effective approach to corporate brand building. Improving people's lives and making the world a more compassionate place through purpose-led brand strategy and transformation.
Combining purpose with passion, Dan is 85Fifteen's chief strategist and wholeheartedly committed to the notion that all “brands” should improve lives and make the world a better place.
Dan’s expertise covers the full spectrum of brand strategy and transformation — from strategy and positioning, identity and innovation; to engagement, governance and transformation management. With an impressive portfolio of credentials spanning the Americas, Europe, Middle East and Asia.
As a practitioner, Dan has championed many strategy and creative consultancy teams, delivering impactful solutions across a vast array of industry sectors – from countries, governments, and national charities, to banks, energy, even television shows.
Over the past two decades, he has established and sold an award-winning consultancy business; helped conceive the globally renowned “Identity Forum”; and held principal consultant and business leadership positions within Omnicom (NYSE: OMC), WPP (LSE: WPP) and Interpublic Group (NYSE: IPG) firms.
In 2014, Dan received the coveted Leadership Award for the World Brand Congress.