A solid purpose outlines a company's fundamental goals and values, communicates with all stakeholders, and demonstrates a solid commitment to principles beyond profit margins.

With modern businesses' evolving needs, particularly those based on growing pressures to accelerate sustainability efforts, it's high time to question this oversimplified belief that brand architecture is synonymous with design.

A fractional CBO brings big brand benefits on a small budget. Learn how part-time branding leadership can drive growth for Middle East companies post-COP28.

In our concluding post of this series on the Sustainable Development Goals (SDGs), we spotlight SDG 17: Strengthen the means of implementation and revitalise the global partnership for sustainable development.

As our exploration of the Sustainable Development Goals (SDGs) continues, we now focus on SDG 12: Ensure sustainable consumption and production patterns.

As we continue our exploration of the United Nations' Sustainable Development Goals (SDGs) and their alignment with forward-thinking branding, our focus shifts to SDG 9: Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation.

When discussing the creation and management of future-ready brands, there's a more extensive narrative at play. The conversation extends beyond the confines of the company and its immediate stakeholders, reaching out to the broader global community.

The global goal of limiting the average temperature increase to 1.5°C is in jeopardy unless there's a significant boost in collaboration and action between public and private sectors to hasten emission reductions. The Alliance of CEO Climate Leaders represents $4 trillion in revenues and 12 million employees.

Dan Dimmock shares his two-decade journey in purpose-driven brand development in the latest episode of the "Marketing Society Sustainability Squad" podcast hosted by Abdul Rahim Osman.

Exciting times, as our CBO and company founder Dan Dimmock sat down for an enlightening chat with Matt Hayfield, the visionary CEO of KingsFaris. For those who haven't yet encountered the thought-provoking discussions steered by Matt, you're in for a treat!

In a world seeking meaning and sustainability, Firstwater Advisory has been recognised for its unwavering commitment to building brands with clarity, purpose, and impact. Acquisition International, a renowned B2B publication, has honoured us at its annual Business Excellence Awards.

Supporting the MEA region's growing startup community and as part of the DMCC Impact Scale-Up Programme Powered By C3, last night we ran our Purpose-driven Brand Strategy workshop—bringing twenty impact-focused businesses, all contributing to the realisation of UN Sustainable Development Goals (SDGs), round the table to talk Brand.

Higher Purpose works in the service of connecting your Mission to your Vision and goes beyond just making money. It's a reason for being that inspires and motivates employees, customers, in fact, all stakeholders to invest in you. Higher Purpose provides a competitive advantage and helps you create passionate Brand Believers. Most importantly, when implemented correctly, Higher Purpose connects your incredible work to measurable social and environmental impact.

Aligned with our award-winning value creation methodology, the Sustainable Brand Model Canvas helps uncover your purpose by considering both your business and brand impact

Dubai-headquartered wealth advisory company GSB revealed its new positioning, brand architecture and identity today. This initiative amplifies the Company's commitment to creating shared value through purpose-led, impact-driven financial planning; and pushes the investment advisory sector towards co-creating more conscious and sustainable practices, products and services.

The biggest and most prominent media spenders remain the world’s worst polluters of plastic. This simple correlation (and truth) prevents catastrophic effects from receiving anywhere near as much airtime as their cause.

Founded in Dubai, Global Ventures invest in emerging-market founders on a mission to change the world. As part of GV's Founders Series, senior content manager Maria Najjar hosts Asim Janjua, co-founder of Mamo, and Firstwater's Dan Dimmock, in a session titled: Unleash your entrepreneurial superpower⏤build your business with brand clarity, purpose and impact.

World-renowned strategic brand consultancy, The Blake Project, furthers its global expansion by partnering with branding and sustainability firm, Firstwater, in an exclusive agreement for the United Arab Emirates.

Irrespective of technology, features or benefits, people's choices come down to their confidence about receiving the proper levels of reliable and unconditional support. Whether they buy from you or not.

As past, present and future pledges are scrutinised and deciphered, and as preparations begin for the meeting after next, what's clear from COP 26 is that only one brand truly matters, Earth.