Brand Atlas

Brand Atlas is a fast-paced and revolutionary resource for busy people who need to stay focused on building their brand during a time of relentless change, dwindling resources, and fierce competition. Brand Atlas is a concise, jargon free, highly visual guide to marketplace trends, brand basics and brand oversight.

Food for thought:

Your brand must flourish in a landscape that changes daily. It needs to be resilient, flexible, memorable, and appealing. How can your team shape and sustain this valuable asset so that it works and keeps on working?
— Wheeler & Katz