Brand Masterclass is coming to Jeddah!

Masterclass Introduction

Covering a range of interrelated topics, 85Fifteen's Brand Masterclass provides participants with valuable insight into the complexities of organisational brand transformation and change.

Revealing must-know imperatives, our three-day programme has been specifically designed to help deliver sustainable and measurable brand transformation success. 

Utilising immersive workshop techniques, our Masterclass is split across five areas of focus:

  1. Branding fundamentals
  2. Business and brand strategy alignment
  3. Creative articulation, visual and verbal identity
  4. Employee and customer experience
  5. Migration, implementation and performance.

Masterclass Participants

Current and future CEOs, organisational leaders, executive directors, cross-functional department heads and/or senior managers. Participants can work within any public-sector or medium-to-large private-sector organisation, and will ideally have operational, departmental and/or senior management responsibility.

  • Each Masterclass is limited to no more than 16 participants
  • Includes tuition, course material, and community membership
  • Institutional / corporate group booking discounts available.

Masterclass Curator

Dan Dimmock.png

With extensive experience gained from many prominent strategic brand creation, transformation and organisational change programmes, Dan Dimmock's expertise covers the full spectrum of brand planning and development – from strategic positioning, brand identity and innovation; to stakeholder engagement, brand governance and brand asset management.

Over the past two decades, Dan has held principal consultant and business leadership positions within Omnicom (NYSE: OMC), WPP (LSE: WPP) and Interpublic Group (NYSE: IPG) consultancies — working across Europe, the Middle East and Asia Pacific regions.

As a practicing consultant, Dan champions service delivery, strategy and creative teams, delivering solutions to a vast array of public and private sector organisations — from countries, governments, and nonprofits; to Fortune Global 100 companies, sovereign investments, and family-owned conglomerates.



Masterclass Booking

As well as offering Brand Masterclass to organisations looking to further executive knowledge, we're also in the process of finalising a venue and dates for the inaugural 2018 Public Masterclass too.

If you would like to receive further information on either option please complete the form below, or simply email

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