Why sustainability isn't a walk in the park.

Hooray, a routine has emerged and with it newly acquired multi-tasking skills.

At 6.30 every morning, Chloe, my five-month-old daughter, and I head down to the park behind our building.

We begin each day with a quick inspection of the water fountains before strolling aimlessly. I sing nonsensical rhymes, coax cats out of flower beds, and stop every few metres so we can run our fingers through the various types of hedges along the way.

Half-an-hour later Chloe will release a heavy yawn. This is my signal to lift her from the baby sling and turn her around to face me. Then, within in a single minute, she's fast asleep.

Daddy time

Now the countdown begins: headphones on so I can listen the most recently downloaded Podcast. Today, as I continued to walk the circuit, I listened to 'The James Altrucher Show'. A personal favourite!

For those who don't know, James Altrucher is a pretty inspirational fellow: writer of several books (that I've yet to read), entrepreneur, investor, and the long-term host of his own podcast (that I do listen to).


On this week's show, James interviews R.P. Eddy, a former US intelligence employee. Eddy now runs a specialist company that's contracted by governments to analyse information and make predictive assessments. He also recently co-wrote a book called "Warnings: Finding Cassandras to Stop Catastrophes", citing many hidden catastrophes around the world and the "Cassandras" who saw them coming, a mile off.

What's a Cassandra?

Employed as a rhetorical term, a "Cassandra" is used to indicate someone whose prophecies are not believed by those around them (I did not know that!).

In Greek mythology, Cassandra was a daughter of King Priam and Queen Hecuba of Troy. As the story goes, Apollo, son of Zeus, was so struck by her beauty, that he granted her the power of prophecy. But, when Cassandra refused Apollo's advances, he placed a curse on her where nobody would believe her. 

Given the geopolitical maelstrom this week, I thought the timing of James's guest couldn't be apter.

Coincidently, U.S. President Donald Trump, in continuing to push his “America First” agenda, made the decision to reject the Paris climate accord. Thankfully, America's decision to withdraw has given birth to a willing network prepared to fight climate change without Washington's involvement

In the run up, lobbying environmentalists, esteemed scientists, and CEOs of leading corporations all made a failed yet concerted effort to urge The President to stay

So, as I listened to James Altrucher's Podcast about the dire consequences of ignoring data-driven prophecies and, with Chloe fast asleep on my chest, I started pondering a number of questions:

  • When it comes to sustainability, why is there such a communication gap between business leadership, policy-making and environmentalism?
  • What is the psychology of climate change denial?
  • In the future, will AI (super intelligent technology) end up deciding our fate, by making the decisions needed to save our planet based on fact? 

Admittedly, I dedicated a few minutes trying to rationalise how the Rothschild's were involved. Just then, Chloe woke up.

I'll have to park conspiracy theorising for another day.