Brand leadership coaching

Whether a rising star, senior director, or curious CEO, our brand leadership programmes are tailored to your needs.

What is brand leadership coaching?

For any business to succeed, it’s crucial to have access to the necessary knowledge, resources, training, and skill development.

Yet, many brand executives lack structured support due to short-term goals and limited resources. Providing adequate attention to those responsible for managing your company's most valuable asset can be difficult. Fortunately, our brand leadership coaching programme solves this problem.

What you get

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1:1 mentoring

Mentoring provides opportunities to enhance knowledge, improve skills, and advance in professional growth with transferable abilities.

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Experienced coaching

We aim to enhance knowledge and abilities that can benefit the entire company regarding strategy, efficiency, and overall outcomes.

Acquire the edge of superior brand strategy, sustainability expertise, and the capability to accurately identify, nurture, and communicate brand opportunities effectively. Personalised and comprehensive programmes equip you with the essential branding skills for success as a brand leader.

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Executive learning

Our programs are tailored to provide individuals with the necessary skills to become successful brand leaders while also being highly personalised.

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Proven methodologies

We offer top-notch services encompassing brand strategy and sustainability through expert methodologies, frameworks, systems, and tools.

What we cover

ARTICULATE

Brand strategy

Learn to analyse your business, its broader context, and changes in the world and how to uncover actionable and meaningful opportunities you can uniquely own. Using brand to better connect your business with customers, employees, communities, and the environment.

Discover the frameworks, techniques, and tools the world's impactful brands use;

Design and develop workshops that capture and align with your company's goals;

Uncover, articulate, and actualise a solid, robust purpose and brand value proposition;

Techniques to engage executive leadership and gain internal buy-in;

How to handle challenging questions from other departments, coworkers and colleagues.

We aim to provide you and your business with the most productive and impactful coaching experience. Our programmes are centred around coaching and mentoring to assist you in bringing your brand to life throughout the entire value chain. This encompasses coaching on brand strategy, positioning, identity, messaging, execution, and more!

AMPLIFY

Brand transformation

Learn how to translate principles, values, motivations, and ambitions to drive, integrate and evaluate everything your company stands for and does. And how to inspire teams to create desired futures across every moment of engagement and interaction.

Monitor trends and guide management on what the business should do to stay relevant and competitive;

Develop actionable and measurable plans to achieve the company's strategy;

Future-proof your company’s brand portfolio and architecture;

Answers to questions you may have been unable to ask;

Presentations on brand leadership, communication skills, and organisational culture.

ACCELERATE

Brand management

Discover how to empower your higher purpose to be a measurable impact of success — inspiring and equipping your company to become more aware, awake, and intentional in its leadership, culture, marketing, and communications.

Developing department-level brand plans;

Working with other managers in the company to ensure all are aligned with strategies and goals;

Receive a professional critique before making recommendations to colleagues and leaders;

Establish and maintain a brand identity that is clear, consistent, and authentic;

Bridge the gap between perception and reality and measure the impact of your work;

Career guidance from seasoned brand professionals.

How coaching is structured

1:1 mentoring

We understand that every mentee is unique and consider that when creating a personalized solution for you. Our process starts with a comprehensive understanding of your current situation and desired goals, and together we collaborate to create valuable, long-lasting outcomes.

Fits your schedule

Our brand leadership coaching programmes suit your specific needs and preferences. We offer flexible scheduling options, including video sessions, online training, and workshops. Our goal is to ensure that coaching seamlessly fits into your busy schedule.

Ongoing advisory

Our team possesses the ideal mix of branding experience, knowledge, and passion for assisting you in establishing a lasting, optimistic brand identity while supporting your growth as a sustainable brand leader.

Join us today to get started on your journey

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For brand managers

If you're a brand manager or assistant brand manager working in a small team or looking to make a bigger impact, connecting with a seasoned brand professional can boost your confidence, increase awareness, and help you cultivate essential leadership skills in brand management.

Our brand leadership coaching is the perfect fit if you're an aspiring brand manager or a conscious executive seeking knowledge about corporate brand strategy, management, and governance. Our tailored sessions emphasise the importance of higher purpose and purpose-led strategy in enhancing business activities, promoting transparency, highlighting sustainability contributions, and achieving a more significant and profitable impact.

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For business leaders

As a senior executive, it's crucial to recognize that your company's brand influences the decisions of customers and stakeholders. Prioritizing brand fluency and management not only promotes business growth but also ensures long-term success. Moreover, it contributes to the professional development of your team members.

Meet The Coach

Dan Dimmock stands at the crossroads of corporate brand evolution, leadership, and sustainability, combining deep industry insights with purpose-driven precision.

In 2015, Dan co-founded Firstwater Advisory, a consultancy emphasising cultivating sustainable brand ecosystems in underserved markets. Before establishing Firstwater, he acquired a diversified skill set while serving at industry leaders Harkess-Ord in New York and Fishburn-Hedges (incorporated into Fleishman-Hillard (Omnicom)) in London. Dan co-founded and executed a profitable exit from an award-winning creative agency. Following this, Dan joined then quickly ascended regional leadership positions at globally renowned brand consultancies, FITCH (now Landor & Fitch (WPP)) and Futurebrand (IPG), where he directed multi-disciplinary teams across the Middle East and Asia-Pacific regions.
Dan has co-engineered analytical tools such as The Brand Clarity Assessment and The Sustainable Brand Model Canvas. These innovative tools facilitate the organisational improvement of brand strategies, with a specialised focus on sustainability metrics. His professional insights have gained coverage in academic and mainstream media outlets, including Arabian Business, Branding Strategy Insider, CNN, Fast Company, The Financial Times, and The New York Times.
As an educator, Dan has taught at Strathclyde Business School and Middlesex University's Institute for Sustainable Development. Furthermore, he is a listed subject-matter expert at the SEE Institute Hub of Sustainable Education and Research and the UAE's C3 (Companies Creating Change) impact accelerator. Complementing these roles, he also serves as a strategic consultant for technology startups Mamo and Snorkl, and is a creative leader at Neol — a community-centric platform designed to facilitate groundbreaking work across diverse intellectual landscapes.