Introducing the Fractional Chief Brand Officer (CBO)

Propel long-term growth with
high-impact strategic alignment.

What is a Fractional CBO?

Brand strategy support for Middle East CEOs

At Firstwater, we understand that not every company can sustain a full-time Chief Brand Officer. That’s why we offer our Fractional CBO service, fusing unparalleled corporate and institutional brand-building prowess with a tailored approach designed for your business needs. With our Fractional CBO programme, watch your organisation excel in sustainability, equity, and profitability. Achieve greatness without the commitment of a full-time position or the expense.

Why Fractional brand leadership?

Discover the expertise of a seasoned professional without the full-time commitment or the executive salary.

Our Fractional CBO service offers more than consultancy — it brings a high-impact strategist who integrates part-time into your team to elevate your brand. Experience the best of both worlds: a bespoke, top-tier brand strategy at a fraction of the cost, meticulously crafted to drive your business towards enduring success.

Elite-Level Brand Strategy

Our Fractional Chief Brand Officer (CBO) is not only a consultant, but also a high-impact strategist who works part-time to boost your brand. You can have the best of both worlds - a customized, elite-level brand strategy without the hefty price tag. Our expert strategist is laser-focused on propelling your business towards long-term success.

Expert guidance

Get top-notch guidance from an experienced professional who has a wealth of experience in creating successful brands. Our Fractional CBO will collaborate with you closely to create and implement a customized brand strategy that will be in harmony with your business objectives and will connect with your intended audience.

Cost-effective solutions

Say goodbye to the exorbitant costs of hiring a full-time Chief Brand Officer, consultancies and agencies. With our Fractional CBO, you can benefit from the expertise of a top-tier strategist on a part-time basis, ensuring cost-effectiveness without compromising on quality.

What you get

Proven track record with top-tier companies.

Customised packages to meet your specific needs.

Get expert services without the full-time salary commitment.

360-degree view of your brand for a fully integrated strategy.

Our agile approach ensures quick, measurable results.

How You benefit

Startups

Turn your big ideas into a memorable brand experience.

SMEs

Elevate your brand to compete with industry leaders.

Corporations

Refresh and re-align your brand to meet evolving market demands.

Non-profits

Increase awareness, engagement, and impact.

Frequently Asked Questions

  • Our Fractional CBO is adept at seamlessly integrating into your team and working within your established processes. We prioritise open communication and collaboration to ensure a smooth and productive partnership.

  • Rest assured, our Fractional CBO is fully committed to delivering exceptional results for your business. With a focus on efficiency and impact, our CBO will dedicate the necessary time and attention to drive your brand's success.

  • Absolutely. Our CBO brings a wealth of experience across various industries. We tailor our approach to meet your industry's unique requirements, ensuring effective strategies and solutions that align with your business goals.

  • Protecting your confidential information is paramount to us. Our CBO adheres to strict confidentiality protocols and employs robust data security measures. You can trust us to handle sensitive information carefully and carefully.

  • We provide comprehensive support to ensure your satisfaction and success. Alongside your dedicated Fractional CBO, you'll have access to various resources, including ongoing consultation, performance tracking, and additional expertise. Our goal is to empower your business for long-term growth and prosperity.

We understand the challenges of navigating a competitive brandscape.

Our Fractional CBO service offers a solution precisely tailored to your unique needs. With expert brand strategy and a cost-effective approach, we're here to empower your business for lasting success. Discover the transformative and measurable impact our Fractional CBOs can have on your business and brand.

Here's to your sustainable growth and continued success,

Dan Dimmock
Principal Advisor, Founder at Firstwater

Strategic assessments

  • Comprehensive brand assessments

  • Brand portfolio and architecture strategy

  • Brand capabilities and organisational design

Brand optimisation

  • Brand governance and management

  • Employer brand strategy and engagement

  • Brand innovation / New Product Development

Brand development

  • Institutional philosophy

  • Culture and transformation

  • Change management

Reputation management

  • Brand performance measurement

  • Corporate communications alignment

  • Social and environmental impact.