Brand Strategy & Corporate Identity
We help clients navigate the complexities of change through stakeholder intelligence, active participation and engagement. Our specialised approach creates inspirational, actionable and transformational brand programmes and initiatives.
― Crowd-sourced Insight and Analysis
― Market and Trend Research
― Brand Positioning Strategy
― Brand Value Propositions
― Brand Portfolio and Architecture
― Naming and Nomenclature
― Sensory Identity Systems
― Tone-of-voice and Messaging
― Employee and Customer Journey Mapping
― Stakeholder Engagement.
Design is an expression of purpose. Not the other way round.
Born from actionable strategy, we utilise co-creation, engagement and change management techniques to drive organisations forward ― helping bring brand to life throughout the entire stakeholder experience.
― Brand Optimisation
― Brand Governance
― Brand Asset Management
― Brand Innovation / New Product / Service Development
― Organisational On-boarding
― Implementation Planning and Management
― Organisational Design
― IP / Trademark Advisory Services.
As technology evolves and conscientiousness heightens, everyday decisions are increasingly driven by our perceptions of brands. By embedding sustainability principles into brand strategy, engagement, activation and implementation, we help clients produce measurable social, economic and environmental returns.
― Strategic Planning
― Reporting and Communications
― Implementation Support
― Stakeholder Engagement
― Social and Environmental Impact
― Performance Measurement.
Brand Leadership Training
Our specialised brand training programme has been designed to impart expert knowledge on the subject of corporate and institutional brand development and rebranding ― helping prime executives for greater responsibility in large companies and organisations.
Utilising immersive workshop techniques we will cover a range of interrelated themes. Sharing vital insights and innovative approaches to tackle the challenges leaders, managers and teams face when embarking on a brand development or rebranding initiative.
― Branding Fundamentals
― Organisational Brand Strategy
― Creative Articulation and Sensorial Identity Systems
― Employee and Customer Experience Mapping
― Brand Optimisation, Migration and Performance Measurement.
― Build capabilities for leading brand teams across functions, businesses and geographies
― Strengthen fluency and acumen in core areas such as strategy, management and execution
―Take part in realistic strategy simulations that will require brand leadership and teamwork.