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Purpose-led Financial Services company GSB reveals new Brand Architecture and Identity

Dubai-headquartered wealth advisory company GSB revealed its new positioning, brand architecture and identity today. This initiative amplifies the Company's commitment to creating shared value through purpose-led, impact-driven financial planning; and pushes the investment advisory sector towards co-creating more conscious and sustainable practices, products and services.

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Beyond aesthetics:

Rethinking brand architecture in the era of corporate sustainability