Our blog
Purposeful Prose
Chronicles of a conscious consultancy
Why we’re all banking on Purpose
Coined by Big Four management consultants as the “North Star”, Purpose is arguably the single most important corporate leadership and governance imperative since, well, audited accounts.
Seven ways brand strategy can help future-proof your startup
How can your business increase the likelihood of survival in a world where almost everything is unpredictable?
Five imperatives to help drive ethical business success
Learn how to champion brand integrity — balancing the "ethics" of business alongside the "effects" of doing business.
How to uncover your brand’s true reason for being
If you're a conscientious startup or small business looking to make a lasting difference, how do you go about identifying your reason for being?
How the pandemic has accelerated society’s need for sustainable brands
The bar has never been higher. Not only must corporations prove their worth to customers, but they must also make a world of difference.
How to use your brand strategy as a force for good
Utilising supply chains to support relief, taking measures to keep workers employed, or doing something special every day, we see great examples of organisations putting their Purpose into action.
Why analytics is the basis of everything
Despite its ubiquitous nature — providing foundations for better, more informed decision-making — leveraging data analytics is far from simple. Particularly for today's CEO.
Awarded the UAE’s Best Brand Transformation Consultancy
Every year, the very best of the UAE’s business market step forward to have their tenacity, vision and planning acknowledged. This year has been no exception, and winners are some of the best of the best from across the UAE.
How to smartly discourage trademark infringement
With the UAE firmly committed to a national tourism strategy — positioning the country to be among the foremost destinations in the world — cultivating a deeper understanding of brand association and affinity, particularly leading up to Expo 2020 Dubai, has never been more important.
Why smart companies are going green (Emirates 24/7)
As consumers become conscious of their carbon footprints, green issues are at the core of their purchasing decisions. The future belongs to products made using green technology and clean energy.